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WWDC 2021: It’s about chips

WWDC 2021: It's about chips

No matter how I look at it WWDC 2021 SE will center on chips : power, potential and opportunity. Anything else the company talks about for your developers, it depends on these processors.

Developers, developers, developers

Apple will first talk to developers at the event. You’ll want to make sure you listen to the criticism murmured by some during the recent Epic trial. You will want to find ways to keep them motivated and I would not be surprised to see adjustments in the company’s payment structure, because it seeks compromises that can please developers and avoid regulatory control .

The company will also want to talk about its software.

But even the incredible stories turn gray compared to the significance of Apple’s adventures in silicon. state-of-the-art mobile processors industry from Apple they reproduced their success on the Mac and it seems that the company have tried to take these models to another level at WWDC because it sets the stage for new pro-level products Yes inexorably leads to 3nm chips .

Doing it with Mac

If it’s true that Apple plans to launch a new chip in a new MacBook Pro at WWDC, its high-fashion video is likely to take place in a secret room in Cupertino.

Apple brought a new MacBook Pro to WWDC before, for example, in 2009, with the 13-inch. model and in 2012 with the Intel Ivy Bridge chip. The press release and product pages will be being signed, and the video and marketing materials will be finalized for the big revelation, and ordinary suspects are already telling us the product specifications due to predictable and always timely «leaks».

And yet, even if Apple not introduces a new Mac in its developer program, WWDC will still be all about chips.

One year after the transition was announced, Apple will want to talk about them, because they received the it was remarkable , sales have peaked and customers are gone. WWDC is where the company will want to talk about how it intends to bring its teams together.

Mac, iPad, iPhone, even iPod touch: all these devices have more elements that unite them than separate them and, although talking about turning these very different products into an amorphous whole does not make sense, it allows a better continuity of the process and a more unified process. The user interface makes a lot of sense.

Because Apple doesn’t care if you use a Mac, iPhone or iPad to get things done, it wants you to use the best tool for the unique task you’re involved in. It’s the same for developers: Apple wants to be able to build once and serve all its platforms.

After all, that’s what builds. And I think you’ll soon be creating those experiences on an iPad Pro.

A chip that you can use anywhere

But even this goal does not seem as ambitious as it could be. It is worth thinking about what you can do when you have essential hardware, software, services and technology ( Apple Silicon ) that runs the entire ecosystem.

This type of control means that you can optimize your software and hardware before you start building them. It means you can produce roadmaps for 10 years.

It also means that you can provide APIs for developers that are simply not possible on platforms that don’t have all of these things. Apple will also want to talk about this: how its control over the processor / software stack allows it to build an ecosystem in which developers can create unique experiences.

So now in WWDC ’21 we have a migration story, a processor development story, a developer story and some changes in Apple’s relationship with developers.

We also have a company that will want to start sharing some of its ambitions for its increasingly unified ecosystem.

Where is that record?

Today, Apple has virtually every technology used in its products, from design and operating system to unique aluminum alloys, packaging for renewable forests and components designed / funded with close partners.

Apple even designs production lines.

From 2023 or more, this control is will expand to cellular radio . Apple owns the stack, and at the heart of that stack are its processes – powerful but low-power models, implemented in smartphones, desktops, laptops, tablets and able to adapt to anything else that carries a chip, from portable devices even vehicles, doctors. to industrial machine .

WWDC 2021 is all about chips. And potential .