LinkedIn Premium plans are not cheap and not easy to sell to many users. However, many people pay monthly for LinkedIn Premium. Why pay $ 30, $ 60, $ 80 or even $ 120 a month to access special features and data on LinkedIn Premium? Most importantly, should?
LinkedIn Premium acts as a kind of club exclusively for job seekers, recruiters and sales professionals, and the fees can be considered vanity costs. Some LinkedIn users quickly decide to return to the free version, but many others continue to pay for LinkedIn Premium even after they have reached specific goals.
In February 2017, after Microsoft acquired the company, LinkedIn added new features to its LinkedIn Premium subscription plans, designed to make better use of the new and existing data sets the company collects in terms of salaries, company details, and completing the educational courses of your users. on LinkedIn Learning, an online MOOC service that the company repackaged in September 2016 after acquiring Lynda.com in 2015. The company also recently surpassed 575 million registered users, adding more news selections with trends in May 2017 and made further improvements to its messaging interface in July 2018.
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These new additions increase the value of LinkedIn Premium and aim to improve the direct results delivered through LinkedIn data on business, careers and education, says Gyanda Sachdeva, vice president of product management and director of subscription products, LinkedIn Premium. «The goal for us in the Premium team is to provide direct financial results to our members.»
Here’s an overview of what LinkedIn Premium offers and whether it’s right for you.
What to expect from LinkedIn Premium
LinkedIn Premium is offered in four levels, ranging from $ 29.99 to $ 59.99 per month for job seekers, $ 79.99 per month for sales professionals and $ 119.95 per month for recruiters. Annual billing offers small discounts.
The basic version, Premium Career, is for job seekers who are willing to spend $ 29.99 per month or $ 239.88 per year for three InMail messages (messages that can be sent to any LinkedIn user, not required connection), additional details about people. who see your profiles and more tools to help these profiles stand out for recruiters.
The next level, Premium Business, includes 15 InMail messages, advanced search filters, unlimited searches on your extended network, and additional company data. Premium Business is available for $ 59.99 per month or $ 575.88 when billed annually.
The Sales Premium Navigator version of LinkedIn Premium gives you a tool to create leads, lead recommendations, and real-time information about existing accounts and leads, as well as 20 InMail messages for $ 79.99 per month or $ 779.88 as a single annual payment. Sales Navigator also comes in a multi-site version, Sales Navigator Team, which includes 30 InMail messages, 25 offline profile unlocks, 10 PointDrive presentations and more. Sales Navigator Enterprise offers unlimited places, 50 InMail messages per month, on the spot, 25 offline profile unlocks, unlimited PointDrive presentations and advanced administration functionality. Sales Navigator Enterprise also includes Salesforce integration capabilities.
Finally, crème de la crème, LinkedIn Premium Recruiter Lite, costs $ 119.95 per month or $ 1,199.40 when billed annually. It gives you 30 InMail messages, advanced search, unlimited visibility in your extended network, automatic tracking of candidates and integrated recruitment with a specific recruitment aspect. Recruiter Lite is also the core level of LinkedIn talent solutions.
Each Premium level can be tried for free for one month.
LinkedIn Premium Bonus: LinkedIn tuition and LinkedIn salary
LinkedIn Learning and LinkedIn Salary (a service launched in November 2016 for tracking and analyzing salaries globally) are now included in all four versions of LinkedIn Premium. Job seekers can also see how they compare to other potential job seekers who use LinkedIn Salary. Professionals can see more unique and timely data on specific businesses, including trends in the workforce, geographic expansion, employee turnover, and other useful information for competitive analysis, according to LinkedIn.
«Over time, we have developed more coverage and accuracy in some of these data points,» says Sachdeva. LinkedIn also brings this information to light in new ways, according to Sachdeva. For example, when Premium subscribers look at LinkedIn’s «Who Viewed My Profile» feature, they’ll now see more relevant data about certain companies whose employees view their profile.
«We see a change in mentality far from just looking for jobs to optimize your career,» says Sachdeva. Subscribers who are not actively looking for a new job may discover gaps in their profession’s salary and may use LinkedIn salary data to negotiate a better salary in their current position, for example.
Who subscribes to LinkedIn Premium?
According to content strategist and content consultant Maddy Osman, 39% of the 575 million LinkedIn users worldwide subscribe to LinkedIn Premium. LinkedIn Premium is made up mainly of customers from the United States (150 million), India (50 million), China (42 million) and the United Kingdom (25 million), according to Osman. All LinkedIn Premium enhancements are now available to subscribers, according to the company.
Sachdeva says LinkedIn is focusing on ways to grow the business and does not have an immediate plan to change prices. «The goal was actually the opposite, where we just want to add a lot more value and keep the price the same, with the intention of improving [retorno de la inversión] from the customer, «she says.
Is LinkedIn Worth Investing?
For most users, LinkedIn Premium is a good investment because of the tools and knowledge it offers.
Mike O’Neil, who paid for LinkedIn Premium from the day it was originally offered, says the most valuable tools you get with LinkedIn Premium are InMail, advanced search, and additional search query results. O’Neil has built a business around the platform as CEO of Integrated Alliances, where he consults and trains managers, marketing teams and sales professionals.
The benefits of LinkedIn Premium are not always immediately apparent. They can be «long-term, but it depends on how you use it and how you keep up,» says O’Neil. «Once you close the first business as a result of LinkedIn, everything changes.»
The biggest barrier to adopting LinkedIn Premium is cost, according to O’Neil. «The packages offered now are overrated in terms of what people expect,» he says. O’Neil suggests the market would be more receptive to a $ 20-a-month business package.
The disjointed levels of LinkedIn Premium service are dizzying, even for O’Neil, who hopes LinkedIn will address that point of confusion, introduce new features, and promote a lower price for premium services.
Jack Martin, CEO and founder of Technology Jobs NYC, says LinkedIn Premium is an «incredibly valuable tool» in his line of work. Martin especially appreciates the ability to search the entire LinkedIn database and quickly send InMail messages to job candidates.
«The biggest disadvantage is that some people are overwhelmed by the demands and this can attract very smart and talented people from work,» says Martin.
Anthony Kirlew, co-founder of digital marketing agency Imagine Wow, also agrees that LinkedIn Premium is worth the price. Kirlew says LinkedIn Premium can pay quickly for anyone with a business development role. «Many users, especially at the executive level, maintain privacy settings that restrict users from connecting with them,» he says. InMail messages facilitate connections with these people.
David Coher says LinkedIn Premium gives you value almost every month. In his role as director of reliability and cybersecurity at Southern California Edison, the electric utility company in Greater Los Angeles, Coher says it’s important for him to make new connections and raise his profile among the people he shares a connection with. a mutual interest.
«I think people are more likely to respond to a LinkedIn email than a traditional email,» he says.
For this and other reasons, Coher encourages his colleagues to join LinkedIn Premium and is one of the first things he suggests when someone comes to him for professional advice.
«I noticed a significant increase in the number of viewers on my profile once I signed up for LinkedIn Premium,» says Coher. «I realize that when someone, a provider, a job seeker, another connection, has a LinkedIn Premium profile and that affects me. I notice it because that person cares about their professional appearance in their online presence. . «
Make the leap from LinkedIn to free
O’Neil calls LinkedIn Premium «the best monthly investment I’ve ever made,» though he also says users can gain a lot of value from the free version.
The decision to pay for LinkedIn Premium should be simple for job seekers and professionals working in sales, recruitment or human resources, management, marketing or public relations, according to O’Neil.
«Unfortunately, a lot of people pay for LinkedIn and don’t make an effort,» he says. «It’s like being a member of an athletic club.»
O’Neil says the challenge for most people is not to pay attention to LinkedIn, it’s to decide whether or not to pay for the premium service and then what to do with it if they make the investment.
«If you want a better career, LinkedIn is central to that,» he says.