The technologies and software you use in the workplace must be frictionless for the best results.
If you don’t have fun at work, that’s a problem. And if your workplace culture isn’t fun, you’re probably already having a hard time hiring and retaining the best people.
IPod culture at work
October 2001: Apple introduced the iPod, a product that quickly became an icon, increased Mac market share, transformed the music industry, and generated the iPad and iPhone.
January 2007: Apple CEO Steve Jobs introduced the iPhone. He made one of his rare mistakes in doing so, describing it as just three things in one: «An iPod, a phone, and an Internet communicator.» History now shows that iPhones are much more than three tools in one.
Both products triggered the great technological changes of the first 10 years of the century, when user interfaces and usability became technology, and technology was deeply embedded in everyday life.
Sure, we all had Macs (well, most people had PCs) and then we all had iPods (and then iPhones). However, as the Internet moved from the corner box to the device in our pocket, and the things we were able to do with these devices expanded, people culturally connected to mobile.
This has deepened into the workplace, where the Apple smartphone revolution has forced the introduction of the independent Bring Your Own Device culture.
One thing leads to another, of course, and today (as I often point out) Apple is in the company, and employees are demanding choices when it comes to the technology to be used.
Putting employees at the center
History also shows that the advent of smartphones in our cultural center has transformed and continues to transform the way we do business. This has led to better business software, better business processes and what is often referred to as a «fit for iOS» professional life.
That is important, of course. After all, when did we start to believe that the tools we used had to be complicated and the way we did tasks had to be boring, just because I was at work?
Millennials will not subscribe to those old models. They demand that the tools at work be as good as the ones they have at home and demand that the business applications they interact with be at least as simple as the ones they use at home.
Not only do I say this, I have shown countless reports that make this statement.
Go where your customers are
Of course, business means not only making sure you provide the tools your employees want and will use, but also making sure you are where your customers are.
In terms of smartphone, that means being an app, or in an app, or accepted within an app.
You don’t have to look far for evidence – from IKEA’s innovative AR applications to the proliferation of Apple Business Chat, companies recognize that some of their customers (such as their employees) spend at least part of their lives on Apple devices.
The most successful customer relationships may be forged on Apple devices, given the higher levels of involvement of Apple users with these devices. If you can make them part of your experience there, you have a hotline.
How about BIG offers?
The world of company culture is not completely defined by the technology used by customers or employees, but also by the vibrant market of business systems.
IBM is already committed to supporting the Mac, both internally and for its external customers. IBM CIO Fletcher Previn shared his observation that Apple users are «happier and more productive,» citing statistics to support this claim. (Interestingly, IBM recently selected Slack for easy-to-use internal use, rather than choosing Microsoft Teams.)
SAP is another important name in business services that makes extensive use of Apple technology internally (the internal adoption of the Mac has doubled in the last 15 months). The company released Privileges 1.5.0 this week. This is a product of the Mac @ SAP team that gives users administrative control over their Mac, while protecting the general business environment.
There are many examples of large companies that have switched to Apple solutions. All they have in common is an understanding that the world of IT has changed, that work does not have to be boring or frustrating to have intrinsic value.
In fact, a business based on the principle that if you pay people to do something, it has to be hard to do (and I’ve heard from some employers who still think that) it usually doesn’t take long for today’s agile users. people-centered business environment.
The game is good
You see, in these environments the game is good. Productivity refers to unlocking personal potential, and the rewards are not only in salary, but also in travel and personal development opportunities. (Maslow understood well).
It’s not just a total replacement of existing business processes with new ones based on Macs, iPads and iPhones; it is about understanding which technologies will deliver the best results most effectively.
I’m an Apple man, and while I think the company’s products are the right choice most of the time, it’s true that every company has its own technology needs and that the rise of the iPhone-based mobile culture means meeting these needs often comes down to developing an app. for those. But even that is not always appropriate.
However, if you’re not having fun at work, it’s time to take a look at how your job works, because jobs that are emotionally difficult tend to deliver limited results. And in an age defined by increased productivity, doing fun work can be good for business, if only because it empowers the creative process.