The «highly visual» job management application has over 50 million users, was renovated in early 2021 and is considered a viral success in business. That’s what it does and how much it costs.
Trello is a collaborative work management application designed to keep track of team projects, highlight ongoing tasks, identify who they are assigned to, and detail progress toward completion.
At its core, Trello builds on the principles of Kanban project boards to visualize workflows, giving managers and team members a simple overview of a project from start to finish.
Trello’s key components are whiteboards, lists and books.
Dashboards are the starting point and usually focus on a general project, such as launching a new website or process-based tasks, such as integrating an employee. Within each forum, several lists can be created to indicate the progress of a project; «To-do», «ongoing» and «completed» lists are common examples. Individual cards in lists contain information about a specific task and can be moved from one list to another as needed (such as when a task is completed).
Each card can contain a wide range of task information, including a text description, attachments, automation, comments, and more.
Users navigate Trello from a «home view» that acts as a hub and central source of news. This allows them to easily jump on the panels or show all the books that a user could have lost since the last login.
Trello, that was it purchased by software provider Atlassian in 2017 It also integrates well with other applications, using what the company calls «power-ups». These API integrations allow users to access features in Slack, Salesforce, Gmail or other applications (as well as their own Atlassian products) directly from Trello.
Much of Trello’s attraction is ease of use and versatility – the app is often used for personal itineraries, including planning holiday weddings. In this respect, it differs from the complete project management software, prioritizing easy functionality and accessibility over a rich set of features.
«Unlike project management applications such as Microsoft Project, which target traditional project managers, Trello can be used throughout the organization by anyone who needs to manage projects, but does not need or want a project management tool. and complex, «said Raúl Castañón, senior analyst at 451 Research, a division of S&P Global Market Intelligence.
Atlassian tried to make Trello even stronger by introducing workflow automation after acquiring Butler and integrating its features into the application. This allows users to set simple rules for automating repetitive tasks, such as moving a card to the «facts» list when a checklist is complete, for example.
Trello, there renewed its price structure on 24 August , now offers four levels: Free, Standard, Premium and Enterprise.
The free layer requires users to sign up and offers access to unlimited boot integrations, unlimited storage (up to 10 MB per file), 250 Butler automations and other features. However, the number of accessible plates is limited to 10.
The recently introduced standard level adds advanced checklists and custom fields, additional Butler automation, and larger file storage (up to 250 MB per file. It costs $ 5 per user each month when paid annually.
The Premium option, $ 10 per month, has unlimited Butler automation, additional dashboard, timeline and calendar view, and management and security tools.
The Tier 1 Enterprise plan includes several security measures designed for large enterprise deployments. These measures include organization-wide permissions, mobile device management integration, and other administrator-centric capabilities. The Enterprise version offers a variety of pricing plans, depending on the number of users. Starting at $ 17.50 per user per month.
How does Trello compare to alternatives
The demand for labor management tools was growing just before the Covid-19 pandemic. The growing popularity of remote jobs and hybrid jobs has only increased the need for tools to coordinate tasks between disparate teams.
In fact, Gartner expects spending on collaboration and social platforms to grow by 17% this year to $ 4.5 billion, with spending on work management platforms being the main driver.
It is a competitive field. Along with Trello, a variety of job management software vendors have emerged to leverage business demand. These include Asana on Monday, which completed IPOs in the last 12 months, with valuations of $ 4 billion and $ 7.5 billion, respectively. In recent months, other competitors in the space have been acquired, including Workfront (bought by Adobe for $ 1.5 billion) and Wrike (purchased by Citrix for $ 2.25 billion).
Microsoft also has a task management tool, Planner , which is part of its Microsoft 365 suite.
Many of these tools are based on the same approach to the Kanban-style to-do list popularized by Trello; offers pictures, lists and mock-ups of similar books, as well as other «views». Most include automation and collaboration features.
Other rivals have a more focused vision on the project management spreadsheet; These include well-funded independent applications such as Smartsheet and Air mass as well as products such as Microsoft Lists and Google Tables .
Trello has long had a significant market share, mainly due to its ease of use. There were at least 50 million registered users in 2018, based on the latest publicly available statistics, although Atlassian said the number is now significantly higher. It has also benefited from integration into the portfolio of Atlassian applications such as Jira.
«It combines ease of use and flexibility with strong capabilities, making it an effective tool in a wide range of use cases,» said Castañón.
In addition, the momentum gained during the COVID-19 blockade shows that Trello is a «natural fit» to support the team’s collaboration in a distributed workforce, he said.
“All in all, Trello stands out from other similar instruments; however, it faces increasing competition from adjacent categories. That will probably be their main challenge in the future, «he said.
How Trello intends to evolve
Trello earlier this year has announced a review of your application , to coincide with the tenth anniversary of its launch.
Among other changes, Trello got several new forum views: table, timeline, whiteboard, and calendar. They offer different perspectives that allow users to view and interact with the information contained in dashboards.
Going further, Trello said that users will be able to move books to different tables in each of the different views, as is possible with viewing in the current table. Third-party developers will also be able to create their own applications and services to connect with the various views of the board in the future.
Trello now offers three new types of cards: link cards, board cards and mirror cards. Link cards, for example, can connect to apps like Dropbox or Google Drive by pasting a URL into the card’s title and displaying a preview of the content.
«Trello was ahead of the curve in many ways,» Castañón said.
That being said, the application is now facing tougher competition than has been seen in the past, especially as some elements of labor management applications are integrated into existing productivity tools. For example, Fluid Components is part of Microsoft 365 and Smart Canvas is built into Google Workspace. These integrations make easy task management functions available on a variety of document types.
«The updates from Microsoft and Google also reflect that Trello is facing an intensely competitive space, with a roadmap for productivity tools that incorporates more and more job management capabilities,» Castañón said.