The famous Snapchat application has seen a tremendous increase since its launch. Although some of its strategies or dynamics to share content were not its strong point. Something next coming out of other social networks they are your filters.
Well, for this reason, many users have created a Snapchat account. Here they are share your own filters together with the community and everyone can use them.
However, not everyone is clear how to create or create custom filters and geofilters on Snapchat. Well, the application has an interface that can make the process a little confusing. Therefore, in this article we will explain these steps so that you can start creating your own more original filters and geofilters.
How to create or create custom filters and geofilters on Snapchat
Snapchat geofilters have always been more exclusive than normal filters, because they are limited to a geographical area determined. This way, if we leave this area, the filter will no longer appear.
These geofilters are used for different purposes, sometimes to promote events, other times to promote brands and offers and more frequently to promote the historical and cultural sites of a city as well as the city itself.
No matter what interest you have in creating the filter or geofilter, you need to know that the steps are very simple. Next, we tell you:
Create the filter
We have two ways for this, it will be up to you to use the one that suits you best according to your needs. First, you can make the filter using the same Snapchat app, for this we go to our profile in the application, then select in settings, followed by filters and lenses, finally in filters.
Now creating the filter via Snapchat it is very basic. Well, it doesn’t have powerful editing tools. However, it is a good option if you want a quick filter with a standard quality finish.
On the other hand, if you want a professional filter, you can use tools like Adobe Photoshop. In this way you will get a better result in the geofilter and filter. Well, this tool has much more advanced options, so you don’t miss any detail in the filter.
Once ready, export the file document in PNG format with a transparent background and a file weight of less than 300 Kb.
Load the filter or geofilter
This is the part that separates the two interests. Well, the first thing is about the payment you have to make for the filter or geofilter. That’s just it will be applicable if your filter includes content that promotes a for-profit brand, person or event. On the contrary, the filter will be free.
Also, if it is a geofilter, its cost is also varies depending on the area it occupies and the time that is intended to be made available.
To load a filter, you need to go back to Snapchat settings, then to filters and lenses, now we click on filters and finally on load filters or geofilters depending on the purpose.
If it’s a filter, we just need to upload the file and add a name. While if it is a geofilter, it must select the map area where it will be available and how long it will last.
Payment is made after loading the filters, don’t forget that Snapchat checks the filters before it is published if you want to create a filter that promotes a figure and you want to publish it for free.
Considerations for creating a filter or geofilter on Snapchat
- First, remember create an attractive design and with which the public feels identified. Otherwise, go unnoticed.
- You should respect the established dimensions for the image, because if they are outdated, you will not be able to load the filter later.
- Leave space for the photo. A minimalist filter is always the best option so that people can show their photos while using the filter.
- filter We could not contain any personal information from the account, not even the Snapchat name.