Google promotes warnings and alerts that target Microsoft Edge users who browse multiple websites of its services, including the Chrome Web Store, Google Drive, Gmail, and the company’s default search page.
Google has posted warnings and alerts targeting Microsoft Edge on several of its services’ websites, including the Chrome Web Store, Google Drive, Gmail, and the company’s default search page. Google com .
It’s not uncommon for Google to flag rival browsers with messages recommending that a user download Chrome to access the search company’s services. In the past, while building its dominant position now in the browser space, Google targeted Firefox Mozilla and Internet Explorer (IE) with such pop-ups. Sometimes rival browser makers have also responded to Google with similar tactics in which they should switch from Chrome.
All these efforts are based on detection user agent browser , a string embedded in the HTML header that identifies the browser, its specified version, and the operating system under which the browser is running. (Some analytics companies, such as Net applications in California, use user agents to guess which browsers or operating systems are most used to connect.)
It’s not clear what Google means by message or how to use Chrome plugins more securely than Edge.
On the sites of other Google services, including Google Drive, Google Docs, and Gmail search page Google com , Edge users see a different message. In Google Docs, for example, the pop-up window says, «To use Docs offline, upgrade to Chrome.» In the meantime, website Google com displays a message saying «Switch to Chrome for Windows».
(Although Edge on Windows 10 found all the windows created by Google, Edge on macOS received the message only on the Chrome Web Store.)
Google explicitly targeted Edge with these messages. Two other browsers, Opera and Brave, also built from the same Chromium code base as Edge or Chrome, did not display any recommendations or other messages when directed to the same sites: Chrome Web Store, Google Drive, Google Docs, and Gmail Google com . (Like Edge, both Opera and Brave can install and use Chrome Web Store add-ons.)
That Google targeted Edge makes sense: in January, Edge accounted for 7% of all browser activity for that month, while Opera set only 1.4%. (Brave did not sign up for the number of Net apps.) Of Chrome’s rivals, which also rely on Chromium, Edge is easily the biggest and not-so-big threat to Google in the browser market.