With Google Cloud gaining a foothold in the service market, the technology giant is regaining its efforts to make its platform more sustainable in the long run. Attention to business users remains essential to stimulate continued growth. While services such as GCP, Google Maps, and Google Workspace host many SDKs or APIs, Google has recognized that API standards must now exceed those set by their «daily» consumer offerings.
Enter Google Enterprise APIs – a collection of specialized business APIs focused on stability, compatibility and governance. These 184 APIs can be found in both the Google Cloud Marketplace and the API library. Developers can access tutorials and documentation here, as well as embed them in selected projects using the Google Cloud Console. Google hopes that this philosophical change in the product will make customers happier and more attached to its software. What else is significant about the ad? Let’s analyze and evaluate the business APIs and the mechanisms behind them.
What APIs are included?
Google explicitly names its Google Cloud Platform API, Google Workspace API, and Google Maps API in its Cloud API documentation. The company is interested in providing dedicated customer support for these core APIs within its ecosystem. Potential queries include questions about coding, implementation, and general functionality support. Although support mechanisms may differ for these three APIs, Google intends to provide full support for all business variants in the future.
The vast majority of Google Cloud, Maps, and Workspace APIs have been labeled Enterprise API. However, Google APIs that are not associated with these platforms will not receive special status in the future. Many of the new Google Business APIs fall into the following categories or products:
- Cloud Bigtable
- Cloud Data and Datastore
- Google Cloud
- Workstation applications
- Service management
This is by no means an exhaustive list. The entire collection of Google Enterprise APIs is incredibly diverse, encompassing most of the company’s cloud suite and associated features. 182 APIs are classified as public, while only two are private. For reference, there are 350 APIs available through the Google API library, which makes Enterprise a considerable chunk.
Understanding the development roadmap
In general, Google aims to make the latest API class more stable. But what exactly does that mean? This effort begins with the company’s expected development approach, which focuses on avoiding major changes. Google wants customers in the enterprise to spend less time troubleshooting the entire API lifecycle. The functions currently used will not be removed; any changes to the basic functions will always promote compatibility with previous versions. The function is from Google to handle any disapproval wisely, without causing a ripple effect.
If the characteristics change, these changes should be reviewed by an «engineering dashboard and potential products». Customers will then have a one-year window to migrate to newer alternatives and others that, in theory, will not reduce performance or functionality. While the elimination of concessions is a noble goal, customer feedback on such forced migrations must come. Google will continue to collect these comments as time goes on.
These business strategies are part of a broader Google support initiative. For example, they coexist with the company’s Mission Critical Services consulting resource – a higher level of support that promotes development and best practice-based records. It should also be easier for customers to understand the migration of pending features. Google has previously used a four-step development line; Today, this has been reduced to two simplified steps in the GCP (Preview and General Availability). It’s another measure that makes using the Google API more predictable.
What does this mean for the industry?
It is unclear how major cloud service providers, such as Amazon and Microsoft, will react to the introduction of the Google Enterprise API. The truth is that Google wants and needs to secure a larger market share in a competitive cloud space. Currently, the provider claims only 7% of global cloud computing cards. The trajectory and benefits of the company have been quite positive; however, there is still a stigma of neglect associated with Google.
As a result, both management and cloud service teams are working to reverse this narrative on the business front. It is also considered that competitors have historically made far fewer changes to their core services; Whether this reflects your stagnation or Google’s instability, is subject to interpretation. By building trust, Google will hope to convert and retain users. Working against Amazon for seven years is no easy task, but the company will continue to move forward.
Google Enterprise APIs have come at a time of high expectations for stability, performance and security. Customers, especially commercial ones, appreciate the predictability of their suppliers more than ever. The industry is facing an explosive increase in the amount of APIs offered. Because transparency and availability are a must, the Google initiative is sure to be welcomed by developers. It will be interesting to see if the API Cloud Service Consistency (CASC) scores, a pioneer in API.expert, will reflect these changes.