Computer and notebook maker Acer has relaunched the Gateway brand in the UK and Europe after a seven-year absence.
In an unusual move, the «new» Gateway brand will focus on medium and large companies, as opposed to the brand’s focus on the US consumer and its previous incarnation in the UK.
It will be positioned above the Acer brand, but the products will not be available through retail or «e-tail» stores; Instead, Gateway will adopt a business-to-business model, selling exclusively through resellers and other traditional B2B channels.
«Gateway has withdrawn in Europe, but has still maintained a neutral brand perception, so it’s a brand that is still recognized but not negatively recognized,» said Kevin O’Donoghue, Gateway’s business director.
«What we’re developing is not just another brand … it’s a separate company, with a separate structure and different people focusing on a small segment of Europe.»
«The fact that Gateway remains in the United States as [marca] consumption does not affect the middle market in Europe «, he argued.
The gateway is scheduled to launch with a limited product line, which includes three laptops, a 12.1-inch model and two 15.4-inch models, plus three desktops at the end of March.
Each of the laptops will be based on a 2.4 GHz Intel Core 2 Duo P8600 processor with 2 GB of RAM. One of the 15.4-inch models will have a screen resolution of 1,680 x 1,050 (NO50), while the 12.1-inch (NP20) model has a standard resolution of 1,280 x 800.
The models looked suspiciously like existing Acer products, especially with the 15.4-inch device, which features the distinctive curved keyboard found in larger business notebooks.
Later in the year, two monitor models will appear, a 19-inch and 22-inch model and three servers, including an internal Gateway blade server system.
A spokesman suggested that the initial lack of products will be supplemented by a 10-inch or 11-inch netbook and a 12-inch or 13-inch ultraportable laptop later.
A range of managed services has also been announced, allowing resellers to offer a range of renowned Gateway services, including remote asset management and web IT infrastructure analysis. The services will be hosted in the UK on servers located in the London area.