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Creative diversity leads to innovation

Creative diversity leads to innovation

The democratization of technology means that what is possible is achieved, not only by large corporations or Silicon Valley, but by people with a passion for exploration and imagination to push the boundaries. The bar of creativity in technology is so big that the need for companies to think outside the box has never been more important.

The creative industries generate £ 10 million every hour for the British economy and creative jobs they have grown three times faster than the national average. Creative industries need to accept that in a fast-growing landscape, it is essential to ensure that companies work with the best team to do the best jobs and deliver innovative and creative results.

Diversity was first introduced as an entrepreneurial initiative in 1987 in the study «Labor Force 2000» from the Hudson Institute, who imagined various styles of work of the future. Today on day, one in five Fortune 1000 companies have diversity directors or diversity managers whose responsibility is to promote and implement this initiative in the workforce.

Forbes recently conducted a survey to find out what role diversity plays in business today. Research has found that diversity is a key factor in innovation and is a critical component of global success. Therefore, it is clear that a diverse set of experiences, perspectives and environments is crucial for innovation and the development of creative ideas that will ultimately encourage innovation. However, despite the recognized importance of diversity in the workplace, this was only a priority for 35% of respondents, while the retention and development of talent was cited as a priority for 43%.

Retaining creative talent is a major issue for many technology companies due to the competitive nature of the industry. Instead of looking for «experts only», companies should look for «expert and flexible» candidates who have not yet filtered into an art or skill, but who are flexible to change and therefore more inclined.

It may be easy to focus on the short-term employment solution, but companies need to actively pursue long-term employment. If a company suddenly has to turn around or change direction, its employees need to be flexible enough to do so. This will automatically lead to a more diverse mindset and workforce to stimulate more innovative and innovative work.

Hiring a diverse team is not only advantageous from a business perspective, in terms of work quality and team strength, but companies also need to be aware of what their team is saying about their brand. The way foreigners perceive a company is much more authentic than the way a company would like to be perceived. If there are areas where the organization is clearly missing, whether it is gender or cultural representations, or even in terms of the number of fixed-term employees, both customers and potentials may perceive these absences as areas that the company does not represent or appreciate them. .

Clearly, more needs to be done to encourage women to pursue a career in technology and Women who code is an excellent example of an organization that strives to encourage more women to enter space from an early age. This becomes even more imperative when considering that millennials will account for 75% of the workforce in 2025 .

From a business perspective, we experience a large number of younger applicants who prioritize the company’s values ​​and ethics over titles and salaries. Research Monster For example, he showed that the younger generations are the least motivated by money and are the most motivated to work for employers who share similar values. People now want to uphold values ​​and do things differently, rather than necessarily being the best at a particular job. A technology company that represents creative diversity not only places diversity at the center of its organization, but will also attract a more unique candidate quality.

Ultimately, the key to achieving diversity is not viewing it as a finite goal, but rather as a journey that requires constant self-assessment and a new commitment from the whole company. This can be successfully achieved by incorporating diversity programs into human resource strategies and encouraging the workforce to remain permanently curious and inspired by different people and places. The competitive nature of today’s workforce has made it essential for today’s businesses to ensure that they are as creative as possible and to stimulate innovation in all aspects of the business. As a result, diversity is no longer «pleasant to have», but an essential aspect of a business to attract and retain the main creative talent and differentiate itself from the competition.

Mark Stanley is the CTO of Lift London, a Microsoft digital studio he works for UX design, creativity, engineering and mechatronics.