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Atlassian launches Jira Work Management, opening its Jira platform to all sales teams

Atlassian launches Jira Work Management, opening its Jira platform to all sales teams

Atlassian has launched a new platform, Jira Work Management, which brings the capabilities of Jira to all of the company’s business teams and allows departments such as marketing, human resources, finance and design to easily connect their work with that of their technical counterparts.

In the last year, organizations have had to compress digital transformation plans over several years into weeks and months, with many struggling to find the right tools to support their workers and enable them to continue working collaboratively.

Cameron Deatsch, Atlassian’s director of revenue, said that while the company has seen many organizations use platforms like Jira to track work while offices are closed, the company understands that sitting with colleagues in the office offers benefits that cannot be replicated. easily at home. . .

«There are a lot of things that are easy to follow when you’re … with your team, but as you become virtual, you can’t just make a video call every time you want to have a conversation about a small task. «He said.» Obviously, you can do it via email, Slack, PowerPoint or spreadsheets, but you can’t keep track of things and it’s very easy to lose your job. «

Deatsch noted that an increasing number of companies with technical teams already using Jira were co-opting the platform for non-technical uses, squeezing it and modifying it to deal with issues that Jira was not designed to solve. .

Charlez Betz, senior analyst in the services of infrastructure and operations professionals at Forrester Research, said that in the last 12 months there has been a change in the field of project management.

«We see a clear movement ‘from project to product’ – long-term teams of balance, which continue to lead a flow of continuous improvement,» he said. «Jira, at its core, has done quite well for a long time, and Jira Work Management offers a similar capability for non-technical teams.»

For Deatsch, Jira Work Management is an important step for Atlassian; remove the platform from what is considered its core historical problem-solving core in the first place and turn it into something that supports broader work management processes.

While removing Jira from the software development space could have initially attracted attention, the biggest risk for Atlassian was to do nothing, Betz said.

Basic skills

Jira Work management offers three basic capabilities to help organizations achieve business continuity. These include an intuitive and easy-to-use platform, a new visualization and a connection to the technical teams that already use the traditional Jira platform.

New views include:

List, which extends the spreadsheet experience at Jira and provides an efficient way to manage work at any scale, from individual workloads to large projects between companies.

Calendar, which adds the context of time to work, allowing companies to see deadlines and update their work in an easy-to-understand format. «

Timeline, which is a fine-tuning of the traditional Gantt chart, designed to highlight connections and dependencies between workflows.

Dashboard, which displays work tasks in the logical progression of the workflow they belong to, giving users a flexible way to view, manage and report work in progress.

And Forms, which provides drag-and-drop forms to collect requests and strengthen project-related work, reducing team friction and disconnection.

Intuitive design takes into account that not every company that wants to implement Jira Work Management will have an «Jira Assistant» on site to guide new users through the platform. «We have a unique charter for the management of the works, ie the new teams that continue [una plataforma] for the first time they should be able to track and manage their work without any training, ”said Chase Wilson, product marketing director for Jira Work Management.

New users will have access to over 20 new business project templates and will benefit from unlimited free automation within projects. Users can select pre-built rules from the business automation library or create custom rules for any department and use case. Automation also connects with Slack, Microsoft Teams and email providers to extend Jira’s power to other tools.

In addition, while Jira Work Management takes into account that business teams operate differently from their technical counterparts, the shared architecture between Jira Software and Jira Service Management allows collaboration between departments to take place seamlessly, even when the teams involved use different versions of the Jira platform.

Betz said that, overall, Jira Work Management is in line with the general trend towards Business Services Management.

«Jira as a framework is a strong, stable and well-known platform. It wasn’t as feature-rich as major players like ServiceNow and Cherwell (now Ivanti), but Atlassian’s recent acquisitions in user interface and data management space reduce the distance, «he said.