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Asana targets sales and operations teams with new integrations

Asana targets sales and operations teams with new integrations

Salesforce, Jira Cloud and Tableau integrations are designed to make the job management application attractive for specific business functions.

Asana has adapted its application to be more useful to workers in sales and operations with workflow templates and new third-party application integrations, including Salesforce and Jira Cloud.

Last year, the job management software provider launched its first job-specific offer with Asana for Marketing. The list of options for individual business units has grown today with the addition of Asana Operations and Asana Sales.

Asana for Operations allows users to access the Asana workflow template gallery or create their own custom versions to standardize processes such as vendor and employee integration and management.

There are also integrations with the Atlassian software development tracking tool, Jira Cloud, the data viewer, Tableau and, starting today, Microsoft’s PowerBI.

Asana for Sales integrates with the Salesforce customer relationship management platform, providing access to Asana sales data as well as Salesforce Service Cloud.

Company officials declined to comment on Asana’s plans for integration with other CRM tools.

Salesforce integration allows users to automate specific actions. For example, projects can be created automatically in Asana when customers reach a certain stage of a sales process.

Both sales and operations are available at no extra cost to customers with Business and Enterprise plans, starting at $ 24.99 per member per month. However, Jira Cloud integration is available to Premium customers, with prices available upon request.

Adding new functions for sales and operations staff can help increase teamwork between organizations, break silos and improve productivity, said Wayne Kurtzman, research director at IDC.

Relying on specific job roles should help the Asana strategy of «landing and expanding» to increase usage among existing customers and attract new users, he said.

«For Asana, the use case approach makes sense, especially in high-value recovery areas such as sales,» he said. «This will facilitate significant performance if your customers’ business uses the system and integrations, rather than relying on old email communications.»