Asana has present today a number of new features for your work management platform , in order to eliminate distractions and increase the concentration of workers, with an emphasis on asynchronous video communication.
«The rapid shift to distributed work has fueled the distraction and destruction of one and a quarter billion information workers, through messages and meetings at an all-time high,» said Alex Hood, Asana’s product director, noting that the new functions are aligned. better care of the worker on purpose.
Asana video messaging, for example, is designed to help users reduce encounters and minimize video fatigue; With My Smart Tasks, workers can better prioritize tasks; And with a smart calendar wizard, users can better focus on what they’re doing.
Wayne Kurtzman, research director for social media and collaboration at IDC, said that by focusing on communications and workflows, Asana can help clients get a better idea of who does what and when, while enhancing the ease of use of the platform.
«These features improve the work experience for all users and this helps the hybrid workforce. Based on the speed of Asana’s characteristics, there is still much to follow, «he said.
The promise of asynchronous communication
With today’s announcement, Asana is driving the benefits of asynchronous communication. Hood argued that a lot of lost work time comes from things like Zoom calls, which can turn what would have been a five-minute conversation in the office kitchen into a half-hour video conversation.
«That’s how software works, it creates these calendar spaces,» he said. «So we created a new version of video communication in this new world, which is asynchronous video communication.»
The video messaging feature offers live video participation, while reducing the need for multiple meetings. Working with Vimeo, video messaging «turns communication into responsibility and action, with the ability to share updates and show them to teammates anytime, anywhere,» the company said.
Video messaging allows users to record short videos about themselves and / or their screen directly in Asana to help document important initiatives between teams and time zones. Automatic video transcripts are in Asana Work Graph’s own data model, which allows users to find and share audio transcripts, better convey the context and exchange ideas.
Hood acknowledged that video fatigue has been a real problem in the last year, as reflected in a Stanford University study , which is important for video messaging. «It simply came to our notice then [agotamiento] it is one of the problems we are solving here, «he said.
«By introducing asynchronous videos to Asana customers, we will reduce the total amount of video consumption needed to do its job,» explains Hood. «In three minutes, people can explain and convey everything they want to communicate, without having to convene a 30-minute meeting.»
It will also allow people to better understand what the plan is and who is doing what until, which means users don’t have to take notes or have a follow-up meeting.
Kurtzman said Asana is soon on the market with the effort of asynchronous communication, and while it may be a feature of love or hate for some people, it is expected to increase its use over time, rival platforms are rushing to do the same.
«Some people will have to get used to synchronized and asynchronous communications, but in the long run, they allow the right tool for the moment and can save meetings and e-mails. And it is introduced in the Asana Work Chart, because everyone is part of the team record «, said Kurtzman. «Performative exhaustion (also known as video fatigue) is real. But when we have control of our own camera, as in selfies, it’s not that bad. There is something to be said for that. «
Other productivity tools Asana
Hood said My Tasks is a personal prioritization system that combines user to-do lists with the overall work of their team. Asama clients can organize their work in Kanban, lists and calendar versions of their personal tasks to focus their attention while using automation to stay on track. For example, automation rules can organize users’ tasks based on a due date or alert them when a teammate has completed a task that unlocks a dependent task.
The new integration of the smart calendar assistant aims to reduce conflicts between concentrated work time and demanding activities, such as meetings and video calls. Asana now integrates with Clockwise, a state-of-the-art smart calendar assistant, to easily schedule tasks in focus without leaving Asana.
By entering an hour of the day and the amount of time required to complete an activity, clockwise will automatically reserve the focus time. After scheduling, customers will see the calendar event directly in Google Calendar.
As for the introduction of an Asana desktop application, it came after a great deal of interest from customers.
Hood called it «the number one feature requested by the customer» and said it should help users block distractions from other programs and avoid having to switch between multiple tabs.
Asana has also launched a new Dark Mode feature on desktops, mobile devices and the web to help reduce eye fatigue, making it easier to focus on work.