Saltar al contenido

Apple’s Claris brings the digital transformation to the rest of us

Apple's Claris brings the digital transformation to the rest of us

The new solution gives smaller companies the opportunity to use the same types of digital business processes that their larger competitors use.

Claris, a wholly owned subsidiary of Apple, has introduced Claris Connect, a new solution that gives smaller companies the opportunity to compete with larger companies on the benefits of digital transformation.

I contacted Claris CEO Brad Freitag to find out more about the new solution.

The challenge of digital transformation

Despite all the talk about digital efficiency, the challenge of digital transformation is that the benefits of digital transformation are much easier to see if you are a large company with a lot of money to invest in your own solutions or the ability to work with reality. major players in business services.

The problem is that this means that larger companies are becoming more efficient and productive, putting smaller competitors under pressure, as they are unable to compete on a digital level playing field.

To compete, most smaller business users end up using a third-party service tapestry for different tasks:

They can use Box, Slack and Trello for various tasks and, although some integration between applications is possible, unique automated processes for business needs may be more difficult to implement. A way to securely link all of these solutions is needed to create unique workflow patterns.

This is what Claris Connect is designed for.

Claris Connect brings together applications

Connect is a cloud service that helps integrate and automate the types of third-party applications and services commonly used by smaller business users. The idea is that small business users can reap the same benefits from the automated business processes that larger teams enjoy.

«In the economy of modern applications, IT is moving away from providing complete, monolithic software systems, because they are expensive and inefficient to build and maintain. This is especially true for small and medium-sized enterprises that need to compete. Instead, the best applications and services with cloud economies of scale make a lot more sense, ”Brad Freitag, CEO of Claris, told me.

The problem is that a typical job ends up requiring more tasks and workflows in a growing number of applications. This causes workers to spend more time «between» applications, manually moving data into repetitive and time-consuming workflows:

«By grouping these applications into automated workflows, employees regain their time and can focus on the important and creative aspects of their work,» he said.

The system also makes it easier for companies to use cloud applications and services. This is important because it reduces the need for employees to rely on spreadsheets or shadow IT.

This integrated approach helps a business control the storage / flow of data and can help it identify the type of knowledge about business processes that larger organizations are learning to exploit today.

Why the hell does that matter?

We are transforming into a deeply automated world. Artificial intelligence extends far beyond asking Siri to interpret the ’70s Soul classics into the actual automation of business processes, practices, and (increasingly) the development of deeply customized solutions in the B2B and B2C markets. .

In a sense, this is not new, it’s just optimized.

«Automated workflows are simply the coordination of applications and services to integrate and process data into a workflow without the need for human intervention,» Freitag said.

He provided a brief explanation of how Claris Core workflows work:

«Workflows start with a triggering event. This trigger could be a customer sending a web form or an IoT sensor reading a high temperature or an employee emailing the help desk, etc. Then, after that trigger, the steps are taken in order among other applications, «Freitag said.

«So, following the customer’s web form, an event booking record may be created in an app, food preferences are sent to a hospitality system, a thank you email is returned to the customer and the event team receives a message with an updated participant counts, «he said.» All automatically and immediately. The customer experience is better, and the event team has current data where they need it, instantly.

«The best part is that these automations can be built in minutes. The potential for ROI is huge. Therefore, the opportunity for companies to give themselves and dramatically transform their jobs has never been better, ”he said.

«The speed of digital transformation taking place in all industries requires great agility and the ability to move from idea to workflow in minutes.»

Under the hood with Connect

With an easy-to-use graphical interface, Claris Connect is a flexible solution because it was designed to work as a code-free and coded solution. This means that it provides a lot of useful templates for many tasks (such as managing leads, tracking IT jobs, managing order processing, and other critical tasks) and includes powerful development features at its core.

As a result, Claris developers can create customized solutions for customers, taking advantage of third-party tools and the powerful FileMaker platform.

The product launches with 50 connectors (services it integrates), including widely used applications such as Trello, Slack and Box and solutions based on services such as DocuSign, Mailchimp, QuickBooks. You can also connect third-party APIs to other applications using HTTP POST commands, as long as they are supported.

Claris Connect is built on Claris Core, which means that DevOps, CloudOps and SecOps teams can work together on a proven market code to ensure that users have the latest technology and the strongest security.

Security support includes end-to-end encryption, HSM, OAuth, MFA key management, AI-based threat protection.

Until next time

It is interesting that the Apple subsidiary has invested in creating such a solution. It is quite clear that the benefits of digital transformation must be available in all business sectors, large and small, especially if we want to avoid the continued homogenization of major entities in all aspects of life.

So I think this product fulfills Apple’s core mission of bringing technology to people, while attracting Claris’ core business markets.