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7 easy steps to becoming a leader in content management

7 easy steps to becoming a leader in content management

On August 6, 1991, without a hitch, the British computer scientist Sir Tim Berners-Lee published the first website while working at CERN, Switzerland. A few weeks before the arrival of Sir Tim’s world-changing innovation, a small team from Waterloo, Ontario officially incorporated OpenText, bringing to market the technology to digitize, index, protect, manage and change the most important and valuable asset in world: information. Information management was born in 1991!

In the last 30 years there have been monumental changes in technology, society and business; and the concept and practice of content management itself has changed enormously. From the digitization of the Oxford English Dictionary in 1991, to the first Gartner Magic Quadrant for Enterprise Content Management in 2004, to radical changes in the way people work in 2020, OpenText’s commitment to innovation has been key to maintaining leadership through decades of change. .

What is the secret formula for maintaining leadership in such a dynamic software market? Here are 7 key points that show how OpenText has maintained its leadership in ECM technology and content services after nearly three decades of innovation and change in the software industry:

  1. Start with a BHAG

OpenText was founded on the basis of a BHAG (Big, Hairy, Bold Objective): digitizing and indexing the Oxford English Dictionary, not something small in those days. Since then, OpenText has remained true to this fundamental vision and has dedicated itself manages to safe way information of all kinds .

Today, BHAG, founded by Mark Barrenechea, CEO of OpenText, is for every organization to maximize the value and minimize the risk of their information through a fully integrated, cloud-based information management platform.

  1. Capture a category

Enterprise Content Management (ECM) was defined by first time in 2000 by AIIM as a set of methodologies and best practices needed to «capture, analyze, map, store and store information» in a new era of digital content. OpenText quickly embraced the term and, through our Livelink solution, began to define and shape the new ECM market, including the introduction of multi-user collaboration functionality.

In October 2004, the term ECM was firmly incorporated into the lexicon of technological language when Gartner released its first Magic Quadrant for Enterprise Content Management. OpenText was one of eight companies to appear in the Leaders quadrant that year, and Gartner noted that “Open Text’s ECM solution seamlessly combines collaboration with content management, transforming information into knowledge that provides the foundation for innovation, compliance and accelerated growth. ”

Seventeen years later, when ECM switched to content services, the cloud has grown and AI has become a reality, we are still in that quadrant of leaders, one of two companies that still exist in this field.

  1. Customer-centric innovation

From 2004 to 2007, Gartner included document management, web content management and records management in the general definition of the ECM, a vision that reflected how the market as a whole viewed «business content». However, as the end of the decade approached, the definition focused on integrating information with business applications, understanding that the content would support all aspects of the business in the second decade of the millennium.

In 2013, OpenText took another look at where the ECM market was moving. For announce An integrated suite of products, we offer customers an agile portfolio of information management to maintain a secure framework between companies and efficiently manage content throughout its life cycle.

The customer-centric approach to innovation continues today. As the global pandemic pushed people to work from home, we saw customers moving toward remote collaboration and access to information anytime, anywhere. Customers could quickly adopt solutions such as OpenText Extended ECM, OpenText Core Share and OpenText Core Signature to integrate and complement other remote collaboration tools, such as Microsoft Team and Office 365.

  1. Build a platform

Never satisfied with staying calm, OpenText continues to work with its customers to provide solutions to the next set of challenges and opportunities it would face. With the launch of OpenText Release 16 in 2016, we delivered a single platform to manage and analyze the entire flow of information in a company; enabling IT, developers and business users to quickly deploy easily manageable IT management solutions and deliver significant business value to the first digital organization.

The launch of this unified and multifaceted platform was also indicative of the fact that both business needs and technological capabilities quickly exceeded the initial ECM coverage. In November 2017, respected Gartner analysts launched the first Magic Quadrant for content service platforms , which replaces the NDE Magic Dial. Once again, OpenText was selected as the leader.

  1. Embrace new technology

the latest version OpenText Cloud Editions continues to build on the innovation, research and development and customer-centric approach that OpenText has defined for 30 years. Our five clouds, OpenText Content Cloud, Business Network Cloud, Experience Cloud, Developer Cloud and Security & Protection Cloud, embody all the benefits and promises of cloud-native technology, but adapt to any hosting environment, offering flexible deployment options. and helping organizations. to rethink work from anywhere, as we approach access, use and control of information in a new era of distance work.

The introduction of cloud-based content services technology has advanced content management platforms far beyond the concept of static and inflexible monolith. Our Content cloud provides end-to-end solutions, from information capture to lifecycle management, sharing and archiving, enabling organizations to simplify and accelerate the implementation of a fully integrated cohesive platform to meet their needs.

  1. Develop an ecosystem

A key component of OpenText’s success has been our continued commitment to partnering with the largest enterprise software companies and gaining their trust and long-term support. This integration with key players in the ecosystem allows OpenText to provide optimal solutions for the «real world» and to be prepared for the new challenges that arise.

For example that information for collaborate efficiently and safely to through the Microsoft Office 365 package.

To underline this commitment to partnerships, OpenText and SAP have been partners for more than 25 years. Today, OpenText is the largest SAP solution extension partner, and this year we received the award The SAP® Pinnacle 2020 Award as the partner of the year to expand the SAP solution by the thirteenth consecutive year. The set of SAP-oriented solutions Within the content services portfolio, OpenText is the recognized industry leader in integrating any SAP platform into a centralized content management framework.

  1. Provide value to the business

Critical of our continued success is our ability to unlock the value of our broad purchasing base. From the company’s first acquisition in 1995 to the acquisition of ECM Documentum in 2017, all of our acquisitions paved the way for OpenText’s leadership in content management.

More recently, our strategic focus on mergers and acquisitions has enabled the company to provide solutions that enable our customers to transform their digital business processes through SaaS applications that simplify complex content-centric challenges and deliver information advantage.

Much has happened in the last three decades, but one thing has remained constant: our strong focus on innovation to help our customers securely maximize the value of their information while reducing risk. We believe that this determined commitment is evident in our continuous span of 17 years as a leader in The magic quadrant combined of Gartner ECM / Content Services Platform . We were leaders in the first MQ in 2004 and maintained our position in the top right quadrant of all reports since then.

What does the future hold for information management? The possibilities are almost endless, but content service technology will be at the heart of how business works, how people work, and how the wheels of trade, government, and healthcare continue to change. Content service platforms and applications are the foundation that will allow organizations to rethink what is possible with their most valuable asset.